NISSAN ALTIMA LAUNCH
For the launch of the All-New 2019 Nissan Altima, we were asked to create awareness of it's Intelligent-AWD technologies in a noteworthy experience that was innately shareable. With the holidays fast approaching, what better way to showcase the vehicle in inclement weather conditions than creating the world's largest snowglobe with the Altima as it's hero? For the environments, we pulled inspiration from the Nissan "Impossibly Smart" campaign that showcases how it's technology is so seamless, it allows the driver to feel as if the world is moving around them.
Perfectly timed to capture the holiday spirit, we partnered with the New York Times experiential agency Fake Love to construct the Instagram-ready 40 ft. snow globe with the world-famous Oculus as it's backdrop in Downtown NYC. Over 4,000 people immersed themselves in the dynamic display of technology over one weekend. And an innovative A-1 Array photo booth created Boomerang-like images for each visitor, giving them a fun and shareable piece of content to share.
The experience broke through the blizzard of holiday events and attracted media buzz from nine different outlets including Thrillist, Fox News, and NY1—which spread the #ImpossiblySmart I-AWD spirit across the nation.