TECH THAT MOVES MURALBOT
The All-New 2019 Nissan Altima's technology is so smart and effortless, it's as if the world bends at your will when you're driving it. So for a vehicle that makes you feel as though the world is moving around you, we literally moved the world around the Altima in a first-of-its-kind, socially-driven mural activation. Using cutting-edge spray-painting robots we brought to life the different technologies within this stylish sedan.
First we collaborated with multiple 4D artists to create environments displaying just how impossibly smart the Altima is. Drawing inspiration from the 'Tech That Moves' positioning, we asked our artists to visualize the feeling of driving the vehicle—from winter landscapes that map back to the confidence I-AWD can give you, to futuristic scenes evoking that ProPILOT Assist feeling of stress-free driving. Then, each day we we let the world decide which mural would be painted next, polling votes through social ads on Instagram and Twitter. In the end we created a star of our own, live streaming the entire event positioned on the Hollywood Walk of Fame with the net effect of our Altima being painted from scene-to-scene over the course of five days.
To reinforce the Altima campaign of "Tech That Moves the World Around You", we also created mesmerizing social content that beg to be watched again and again.