KENNETH COLE

MEET MAN OF MANKIND

For the launch of their new MANKIND cologne, Kenneth Cole needed a campaign that would engage people online and via social. "Man of Mankind" was born,  a campaign that celebrates forth all the qualities that embody an idealistic man. The microsite allowed visitors to get to know the new cologne, find where to purchase, and receive invites to events. It also served as a gallery for an instagram contest where users could nominate a #MANOFMANKIND to be featured on the cover of GQ magazine. Then we engaged our audience on mobile by creating incentive whereby men who checked into locations that embodied a Man of Mankind were rewarded with a free bottle of the new cologne.