VersA Village Experience
Nissan wanted to break away from the norm to reveal the all new 2020 Versa, a vehicle loaded with technology at an attainable price point. So we ditched the conventional autoshow reveal and created an equally democratized "VIP" experience. The beach lounge featured a motion reactive wall that turned body forms into sand, charging stations, a kaleidoscopic photo moment and Doug the Pug. For the big reveal, we surprised fans at the Tortuga Music Festival with a pop up performance featuring country music star Kane Brown, resulting in 4+ Million earned media reach and 96 Million social media impressions.