Vanguard

New York Times Data Visualization Experience

Vanguard wants everyone to start saving for retirement, right this second, to avoid the procrastination penalty — when you lose out on compounded savings because you wait to invest in an IRA. We partnered with the New York Times to create an an interactive data visualization that shows the procrastination penalty in action. Users can see how they stack up against their peers when it comes to savings through illustrated statistical data. We also created an interactive tool that calculates how the compounding effects of the procrastination penalty impacts their own retirement savings.