CRAYOLA

Story Studio

Crayola was looking for a uniquely ownable and innovative way to add value to existing Crayola products and campaigns in the online space. The Story Studio microsite was born, an interactive experience designed to allow children to let their imagination come to life through the Story Studio capabilities. Users can either take a picture with their webcam or upload a picture to instantly be turned into an illustrated cartoon avatar. Alternately they can create their own character from scratch or select from preset characters. The Story Studio then allows users to create a personally crafted story that can be printed, downloaded, or shared.